Corporate branding refers to the practice of promoting the brand name of a corporate entity. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Corporate branding is not limited to a specific mark or name. Branding can incorporate multiple touchpoints. These touchpoints include; logo, customer service, treatment and training of employees, packaging, advertising, stationery, and quality of products and services.
Any means by which the general public comes into contact with a specific brand constitutes a touchpoint that can affect perceptions of the corporate brand.
SEPL is your partner for promoting your brand. If you need any assistance from SEPL then we would be glad to assist you in making your brand a success.
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